Mascot: Mascots in Contemporary Graphic Design
Paper, Made in UK
L247 X W187mm, 176 pages
$44.00
Mascot: Mascots in Contemporary Graphic Design explores the role of mascots in modern branding, showcasing a diverse selection of character designs from leading design studios worldwide. The book delves into the creative process behind these iconic figures, from their conceptualization to their impact on brand identity and audience engagement. Through beautifully illustrated examples, it reveals how mascots effectively convey brand values in a playful yet powerful way. A valuable reference for graphic designers, branding professionals, and anyone interested in the intersection of character design and brand storytelling, Mascot offers both inspiration and insight into the art of designing memorable, impactful mascots.
