Happy Victims by Kyoichi Tsuzuki captures Tokyo’s brand-obsessed subcultures between 1999 and 2006, before fast fashion and social media reshaped the world. Across 87 installments in Ryuko Tsushin, anonymous devotees—Buddhist monks with Comme des Garçons habits, Alexander McQueen collectors, and devoted goths and Lolitas—reveal the rituals of their fashion obsessions.

This newly reissued hardcover, with a redesigned cover and belly band by Han Gao, preserves the original documentary-style spreads: one “happy victim” per page, photographs paired with brief insights into their daily routines. Featuring an updated foreword by Tsuzuki and an introduction by Isabella Burley, Happy Victims offers an intimate, often playful look at the lives behind Tokyo’s obsessive fashion culture.